Persuasive Techniques: Advertisement
Analysis
Choose an advert from your magazine.
1.
What is the product or
service advertised?
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Antiperspirant
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2.
What persuasive techniques
are used in the ad?
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Technique
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Example
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Ethos
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Women are trying the product in front of the camera, and talking
about their experience.
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3.
How effective is the
ad? Very effective /
effective / not very effective
4.
What changes would you
suggest to the ad to make it more appealing to Emirati consumers?
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Bring Arab women to try this product with Arabian ingredients to give
an Arabian touch for the consumers.
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